Editor's note: Fujian jingjingjing New Material Co., Ltd. is a company integrating R & D, production, sales and service in the field of emulsion polymerization. Since it was put into operation for more than half a year, the output of the company has been rapidly increased and the enterprise has grown rapidly. Shiny new material is not a large chemical enterprise. What advantages and characteristics do they have to stand out in the fierce market competition? For this reason, our reporter made an exclusive interview with Zeng Weijie, chairman of the board of Liangjing new materials.
Zeng Weijie, chairman of shiny new materials
Reporter of papermaking information
According to the introduction, the bright new material has carried out comprehensive strategic cooperation with EOC, a giant in emulsion polymerization field. Could you tell us what aspects of cooperation are there? How can the giant of emulsion polymerization benefit the company's R & D, product quality and market development?
Zeng Weijie is interviewed by our reporter
Zeng Weijie
The group is a giant in emulsion polymerization in the past 100 years. In this field, both technology, technology, equipment, products, services and markets are all in the leading position.
Cooperation with Ulrich group
The first is product OEM. Our OEM products are mainly used in papermaking, artificial lawn, building waterproof and other fields. The gradual increase of the number of OEM products is beneficial to the rapid expansion of production of new bright crystal materials, the improvement of equipment utilization rate and the increase of market share of products.
Secondly, technology sharing, especially in the field of application technology sharing, our company has just been established, R & D capabilities and means are still in its infancy, and as an international leader in emulsion polymerization, we have strong R & D capability and can be developed as a technological support for our company.
Reporter of papermaking information
For many years, the paper chemicals industry has been a very competitive industry. Looking around, a number of 10 well-known companies at home and abroad are focusing on the Chinese paper market. In such fierce market competition, what are the advantages or characteristics of shiny new materials to stand firm and develop continuously in the industry?
Zeng Weijie
As you said, the papermaking chemical market is indeed strong and competitive. As a new enterprise and a latecomer, they must cut into the market with their own unique points, and meet the challenges with the product strategy and sales strategy of "you have no me, you have me strong, you have strong me cheap". Although it's a latecomer, shiny new material has many advantages and features that can't be underestimated, and I'm full of confidence in the future.
First, cooperate with Ulrich group to rapidly expand the output by virtue of the reputation and brand effect of international giants; improve the technical content and added value of our products by sharing the advanced technology of Ulrich.
Cooperation with Ulrich group
Second, the starting point of the new company is high, and the measures and means of production equipment and safety and environmental protection are first-class; moreover, our plant site is selected in the provincial chemical industry park, which is the first opportunity in advance when the "3.21 water explosion event" triggered a reshuffle of the chemical industry, and avoids many worries about safety and environmental protection.
Third, the headquarters is located in Shanghai, with a multi base layout. It is planned to establish production bases in North China, central China and South China respectively within 5 years, adopt centralized management and intensive operation mode, effectively reduce costs; at the same time, more close to customers, and achieve efficient and accurate comprehensive services. Shanghai is an important economic center in China. The company is headquartered in Shanghai. It can give consideration to both the north and the south. At the same time, it can obtain resource matching in terms of capital, information, communication, etc. The company's overall management, procurement, R & D and sales are all in Shanghai to maximize the efficiency of resource utilization and better release the efficiency and output of the production base.
Fourth, on the whole, bulk emulsion can be basically divided into two categories: styrene butadiene latex series and acrylic emulsion series. The fatal weakness of acrylic emulsion is that its application conditions are complex and changeable, and its application is very difficult. Styrene butadiene latex is not only simple in application, but also superior to acrylic emulsion in some properties. Through technological innovation, we have mastered the technology of butadiene styrene latex instead of acrylic emulsion. Based on the advantages of price ratio of styrene butadiene latex, the market potential of partial substitution of acrylic emulsion is huge. We have made full preparations for this.
Fifth, shiny new material is the most complete product company in the field of emulsion polymerization in China. It can share market risks in many fields and products. With many years of experience, we have the ability to provide unique customized services for users in different fields through continuous product performance adjustment.
Bright crystal new materials Co., Ltd
These five core advantages are the basis for us to improve our profitability and market competitiveness. With these advantages, we can definitely stand out from the competition in the field of chemicals surrounded by the great powers and become the industry leader.
This article is excerpted from "paper information" No. 4, 2020. Click "read the original" to view the full text.
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