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First in the microsignal Coldplay Lab
Wechat ID: coollabs
Hello, everyone. I'm sister fucker.
A lot of people say that the effect of carrying goods with short video is not very good
But recently I found out
One of the cosmetics is very popular
It's a new record.
According to the data of feigua
In the week of October 7-13
Views related to this cosmetics
Increase by 3.373 million
Drive sales of the whole network up to 510000
Picture from: feigua data - product ranking
On the 12th of the peak flow
More than 100 anchors are promoting it at the same time
About 230 videos have been released.
Mere Commission
If calculated by 30% average commission
This wave of promotion costs more than 4.5 million yuan.
I'm surprised
What is the magic product
How could it be so hot?
The gold master is so rich
Can you spend 4.5 million a day just shaking?
They even created a new topic called
#I'm probably the last one to use this.#
So, I can't stop
I'm curious. Let's go in.
Guess what I saw?
Vitamin E milk!!!
When I saw the three words "vie milk"
My heart is ignorant
It's like saying
One day a product caught fire
You click in.
Discovery is "fragrance"!
About one thing
In Beijing
E milk is a kind of product
It can be said that no one knows, no one knows.
And omnipotent
If you pass a famous top three hospital
There are countless aunts and uncles at the door.
In a long line for the rush
Don't doubt it.
It's E milk.
If you see a product
Doctor's prescription registration fee 13.5 yuan
Line up and buy directly 8.5 yuan
So we moved them all in boxes.
After all, rounding is no money.
Don't doubt it.
It's E milk.
If there is a product
The city white-collar women who can conquer the exquisite and beautiful
He can conquer his father and mother.
Don't doubt it.
It's E milk.
In the supermarket in Beijing
Chicken, duck and fish may be out of stock
But e milk doesn't
It can be placed next to Paris oxyar
Compete with international brands
Not half shy
This is the legend of Beijing E milk
As for efficacy
Although it's just Moisturizing
But for the price of 8.5 yuan
It's like treating all diseases.
Such a good product
In the autumn, she was bothered by the allergy of changing planes.
Also must try!
Frankly speaking
My first year in Beijing
I want to have a try.
But because of my professional habits
Studied the product
In the end, I didn't start.
Why?
Don't look at e-milk
The bottle is more honest than anyone else
Actually, the water behind it
It's too deep
First of all?
You may know that
Behind the popularity of vitamin E milk
Because of the endorsement of the top three hospital
One of them
It's a famous big man.——
Beijing Union Hospital
This is also a lot of "concord e milk"
”The origin of the word "Xiehe"
Talking about Beijing Union Hospital
That's great
Since the founding of the Academy in 1921
Concord is a high standard pronoun
"The top of the glaze, the cornice, the swallow under the cornice.
Blue brick wall and white jade fence, the campus is the cradle. "
In Concord
Chinese modern medicine just began to take root and sprout
So to speak
Concorde is the foundation of modern medical education system in China
Founders and promoters
8-year clinical medicine education system
It was created by Concord
Xiehe also participated in the Peking Man Site of Zhoukoudian in 1927.
Large scale excavation
There are three treasures in Xiehe
First treasure
The library of Concord
Known as "the first medical library in Asia"
You can find all kinds of ancient Chinese medicine books here
And foreign original books and periodicals
For example, "Lancet" was founded in 1824.
(lancet) magazine
Every issue you can find here
Second treasures
It's Concord's medical record.
Since its establishment in 1921
3.35 million patient records
The medical records of old Xiehe
Discussion, question and analysis of medical records
To prevent patients from not understanding the treatment
They will also explain it in the form of paintings.
Concord also has
Sun Yat Sen, Liang Qichao, Jiang Jieshi
Feng Yuxiang, Zhang Xueliang, song's three sisters, etc.
Many celebrity medical records
Of course, the most precious is to record the world.
And the first case of difficult severe and rare cases in China
Third treasure
It's the doctor and professor who came out of Concord.
Mostly the founders of Chinese Medicine
There was a saying
A history of harmony is half of the history of Chinese Medicine
These talents are also the most precious wealth of Concord.
For example, "mother of all babies" -- Lin Qiaozhi
She was the first female doctor in the history of Concorde hospital.
Xiehe also has famous internal medicine experts
Professor Zhang Xiaoqian, founder of Chinese gastroenterology
Over the years
Union Hospital has formed its own trump card department
Like rheumatology and Immunology
This is the first rheumatology established in China.
One of the professional departments
For a long time
More than 85% of the patients who come here
Most of it's from the place.
Difficult and severe patients
Even after all these years
Rapid development of medicine in China
There are top three hospitals all over the country.
Trump department, expert and famous doctor
But the power of Concord
Still stand out from the crowd
In the list of influence of Chinese hospitals in 2019
Concord ranks first
And if Concord still has the fourth treasure
That could be e milk.
That's because of the dermatology department of Concord Hospital.
It is one of the earliest dermatovenereal subjects in China
Founded in 1924
Later, he was a pioneer in dermatology of Western medicine in China.——
Under the leadership of Professor Li Hongjing
Beijing Union Hospital Dermatology Department became the most famous in China
One of the departments trusted by patients
Around the 1970s
Professor Li Hongjing and Professor Chen Lanying of pharmacy have studied together
Concord silicone cream
Take the lead in introducing the special military product dimethylsilicone oil
Develop into civil products
This product is very effective in moisturizing and anti freeze cracking.
It is also the designated skin care product of the Chinese Antarctic research team.
Concord is so powerful
It makes money.
There was no problem with that.
The problem is
When I really want to buy e-milk
But I found that both offline and online
There are so many people who call themselves "vitamin E milk"
They all have one characteristic:
The packaging is almost the same
The name is even one word short
But it's not produced by the same organization.
First of all, the most famous is what we just mentioned.
The most popular "Concord" e-milk on the Internet
Magic is magic
It's called Concord e milk.
But it is not produced by Beijing Union Medical College Hospital!
Many students who have bought vitamin E milk in their family
There's always this question when you get it.
"Suzhou origin?"
Yes, this is a Suzhou company
Full name: Suzhou Xiehe Pharmaceutical Co., Ltd.
The company was founded in 1989
And the name "Concord"
It's not illegal for them to use it.
Because it's a registered trademark of their company.
As for the relationship with Peking Union Medical College Hospital
They've explained
They call their formula
From Chinese Academy of Medical Sciences
This unit and Beijing Union Medical College Hospital
Ancestors are one
In addition, their clinical trials were conducted in corresponding hospitals.
It's Concord Hospital
I don't know if it's something to do with Concord.
But because they successfully registered the logo of Concord
In theory, they can bypass Beijing Concord
Produce and sell everything
And then put the word "Concord"
On any product they make
In fact, they do the same.
Including but not limited to
On a famous shopping app
The sales volume of moisturizing cosmetics is the first
It's also a vitamin E milk
But it's not made in Suzhou
I looked at the packing carefully and found that
This vitamin E milk comes from
Xiehe (Guangzhou) Pharmaceutical Biotechnology Co., Ltd.
Founded on February 25, 2019
Maybe it's because it just started this year.
There's not a lot of information about them on the Internet.
So she asked tentatively.
Customer service in their official store
I didn't expect that the customer service gave the answer very quickly.
That is to say, this "concord Guangzhou"
It's actually a brand called Lu Ying.
Vitamin E milk produced
Except for the name
Beijing Union Hospital
It doesn't matter at all
The girl feels the magic of the world
So many brands come out of a small bottle of vitamin E milk
But their packaging is very similar.
The same white and red bottle body
Same press pump head
It's silly
And in a way, the fire
Which family is it?
What's confusing is
Many people reflect
The vitamin E milk I bought in a certain voice
It's not Suzhou Concord
It's not Guangzhou Concorde either.
This family is called X Xiangmei.
It's the same package.
And specifically stressed that they are authentic
This so-called "authentic"
Where exactly is it?
We don't know
I don't dare to ask
Anyway, sister doudan went through her shop.
Many products are familiar
Look at this X-like powder water——
Is it with Lancome powder water?
It looks very similar
Even the posters
Look at the beautiful x
The 21 day essence -
Is it the famous brand in Australia
It looks a little similar.
And X like the beauty of the wine meal mask.
And the Japanese wine mask before that.
Similarity of fans
Look again at the two words "authentic" in the publicity photo of x-xiangmei
I can't help thinking.
Here, by the way, we'll learn more about science
Except for Concord
A lot of people have used it
Vitamin E milk of Butene
At first glance, it's like a fake
After all, the same white bottle and red letter
But I didn't think we wronged it.
The brand of biantin
Although it has nothing to do with Peking Union Medical College Hospital
But Biao Ting is really
It's another famous hospital
Endorsed by Beijing hospital
Actually
Concord first made silicon e milk
And Beijing hospital makes vitamin E milk.
But now
These real and fake Concordes are starting to make vitamin E milk.
It's also stupid. I don't know.
Like Concord
There are many imitations and
Fake and inferior products
Especially online channels
If you want to buy...
I don't know how to tell the true from the false.
in short
Be careful!
In fact, counterfeits are everywhere
But as exaggerated as e-milk
I see you for the first time
I studied it
Mingming Xiehe is such a bad brand
But now we can't find a real one.
There's a reason for that.
If you search the Internet for "Concord"
You'll find out
710 in China
XX Union Hospital
It's not just e-milk. It's human.
Some of them are hospitals.
It's the whole body's solution.
To imitate Peking Union Medical College Hospital
The first is to imitate the logo of Beijing Union Medical College Hospital
The main vision of Beijing Union Medical College Hospital is
A group of pigeons fly against the green cross of life
These three pigeons with three simple pens
Cleverly with the Green Cross
The traditional word "Xie" in Peking Union Medical College Hospital
It can be said that everything is moral.
Next XX Union Hospital
Using the cross combination of Beijing Concorde
And "Concord Hospital"
All of them are conscious of moving closer to Beijing Xiehe
But in fact, the words "Beijing Union Medical College Hospital" are used.
But by a famous calligrapher
Written by Mr. Zhao Puchu
Here's another "Concord Hospital"
It not only imitates the logo
Even the academy training of Peking Union has been learned.
"Preciseness, refinement, diligence and dedication"
These eight words are the current president in 1996.
Specially written for Beijing Union Medical College Hospital
It represents the spirit and integrity of the Concorde
Except for direct imitation.
Other hospitals will claim to be
"National Concorde brand chain hospital"
Coax patients under the banner of Concord chain
True or false