A model in a vinyl, bikini top dances with a neon pole in dim light.
It's not a scene from a music video or nightclub promotion, but this week's ban on women's clothing ads for sexualized and objectified women.
Pretty little thing, the online fashion retailer responsible for the ad, said it "promotes diversity for all women and bodies.".
It seems that many women agree - and don't know what the fuss is.
Lottie Lovelock, 23, said: "I don't think it's suitable for women at all," and I think pretty little thing has grasped the current trends of women in the industry and played a good role.
"If you look at the clothes girls wear on festivals and holidays to places like Ibiza, then this ad is pg."
According to the advertising standards authority, the ads appearing on YouTube "display pretty little thing's clothes in an overly erotic way, inviting viewers to treat women as sexual objects.".
"Therefore, we conclude that the advertisement is likely to constitute a serious crime and is irresponsible."
But if there is one, the ban strengthens the brand's position, said Julie Palmer, a retail expert at professional services firm begbies Traynor.
"That's all about fashion. Young shoppers want to see brands driving the trend - they don't want to wear M & s like their parents, they want some avant-garde product, so this ad is promoting transformation. "
"Health mode"
Some women said they found the scenes in the ads normal and even encouraging.
MS Lovelock said: "women put on their confident clothes. The girls in the advertisements are not all skinny. They are all shapes and sizes. Both boohoo and missguided like this kind of advertisement, which I think is normal. The ads before love island are provocative. "
Jo Shenoy, 35, said such ads helped her because the models were both healthy and practical.
"I am the target user, I will track the content published on the Internet, and I will buy imitation versions based on the content I see. It's an image that makes me feel good about myself and gives me confidence. "
"I'm glad to see that healthy models are also in good health. It's a relationship of supply and demand; women are looking at it, buying it, and selling it. "
But others disagree that the ad promotes physical diversity or, in particular, empowers.
"Normalization"
Deborah Hughes, 22, started buying clothes from pretty little thing when she was young.
"But because of the way models are placed online, I don't like shopping there now," she said "That means you can't even see the clothes.
"And because of the model they chose and then went on a photo shopping, you don't see the normal numbers there; it doesn't promote diversity at all."
Amanda mccready, 39, said she was worried about the impressions her little daughter would get from the ads.
"I have a four-year-old girl, and I don't want her to be affected by that.
"These ads depress me. I fully agree that you should wear the clothes you want without being harassed, but this is what the advertiser says.
"If you choose to make money in the ad, that's good, if you're authorized, that's good. But that has become the norm - how do we do that? "
MS Palmer said there were always two sides to the argument. "And there will be young women who say they should be able to express their will, and if other people don't like it, that's their problem."
But in the end, Ms Palmer said, the ad "has achieved what it should do - get noticed.".